Story-boarding

As I went over my project so far I realised I hadn’t posted anything about story-boarding. I definitely didnt neglect it, I think I forgot to include some research because it’s something I do fairly often. I’m interested in motion graphics and luckily my other half is in TV & Film and gets me to work with him occasionally on some of his work. Mostly it’s just throwing a designer’s eye over things but sometimes I get to do more, including story-boarding!

During the time I was starting this project I also attended a couple of seminars with professionals showing their process which included storyboarding – one was as part of Keynote, run by the animation department in Colaiste Dhulaigh and one was part of a festival held in Filmbase that I cant for the life of me remember the name of. During both of these seminars, I learned that story-boarding is very much a personal process. Although there are certain things that it should include (like enough information and clarity that anyone else working on the project can interpret it) it doesn’t follow any rules on how it should look, how detailed it should be or how polished it is. I think what makes them so important is they help highlight any parts you may have neglected to think through properly in any of the previous stages of development.

I think the video below articulates the idea of story-boarding very well, except I don’t think telling people they’re ‘not creative’ and ‘get some one else to do it’ if they cant draw stick figures is very encouraging – nothing wrong with a stick figure!

Psychology and Advertising

I came across this video when researching for my thesis, Surrealism and Advertising. I thought it was relevant to this project as well but I really like it. It’s a lot ‘wordier’ than most other video info-graphics, both visually and in terms of the voice over, I think in this case it’s required. It would be very difficult to describe psychological processes in a word or two! However, I don’t think this takes away from the effectiveness of the video either. The humor is light, the animation is light and the information is kept to a minimum where possible, as far as I can tell (I studied Psychology for 3 years before I came to my senses and ran far, far away!). I also found it helpful because they are taking a similar approach to animation as I would like to – they are using illustrations that are mostly rotated or move slightly, more suggesting traditional animation than actually using it. I think this might be one of my favorites!

Global Air Traffic

Although I don’t have enough interest in air travel to find this in the slightest bit interesting, I included it here for it’s transitions. It uses the movement of the planes to move to the next stage of the piece, something I have struggled to properly address. They don’t use any amazingly difficult effects but it doesn’t disturb the flow, it feels organic and natural to the rest of the video.

The Mozilla Story

I do have some criticisms of this video – I think the music choice is distracting and sometimes the info moves too fast to read – however, the analogy of plant life to link to the organic nature of the organisation is quite clever. It allows for some really interesting ways to portray info. I particularly like the beating heart at the end, it really reinforces the message of how important Mozilla has been in the development of web browsers.

Blackglass Digital Strategies & Tactics

Although this is type heavy I think it shows really well how to integrate type with icons and illustrations. What I appreciate most about this video is it’s simplicity – type, colours, sound effects, font choice are all very clean and without unnecessary decoration. This approach males sense when there is a lot on info to take in, as the design only serves to enhance and not distract.

Script

I posted this earlier on the project but accidently saved it as a draft instead of publishing it so the timeline is a bit skewed – it’s still relevant though!

Script

Dublin Commuters spend an average of 60mins traveling to and from work everyday.

The average distance traveled is 18km each way.

18km in 30minutes. That’s 32kph.

TWICE A DAY. 5 DAYS A WEEK. Leave it out!

For each journey…

71% are made in private cars

64% of those traveling are drivers

9% of those traveling are passengers

336 buses

And a partridge in a pear tree!

In case you didn’t notice, that’s 55% of cars have the driver as the only passenger

and we’re all heading in the same direction.

You could get the bus?

Or the train?

Or cycle!

Or CARPOOL!